Netflix is in my mind is the new video kings, they have built a effective consumer based product,
That try's to fill all of the consumer's needs, they have set up a very effective way to make the customer fill like they are number one, they use tools like, need indentification, information search, evaluation of alternatives, purchase decision and delivery, postpurchase behavior.The model is one that is very easy too use, and the customer will as if they have added there own personal touch to the site, the marketing use of intelligent agents help Netflix to increase sales, customer satisfaction, and loyalty to netflix.
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